Award Categories and Winners
1. Business & Ecommerce
This category covers digital products and services in the field of corporate communications, business-to-business products, investor relations and other corporate activities.
This category caters to all form of digital content, services and applications which demonstrate excellence in retail, shopping and catalogue websites & mobile platforms. This includes but is not limited to books and magazines, music, office equipment, IT hardware and software, clothing & accessories, games, general grocery, florists and gift specialist, ticketing and sporting goods. Suitable entries also include online commerce and online sales of virtual goods as well as Group Buying sites & campaigns.
The entry should demonstrate creative and technical excellence in the creation, delivery and execution of the campaign. Entries will be judged on their innovative and effective use of digital media to promote a brand, product or service. This category includes but is not limited to websites, banners, pop-ups, microsites, gaming, applications, email & rich media. Entries should have formed part of a targeted campaign. This entry should show integration which ensures that every individual consumer’s touchpoint to a brand not only works in isolation, but also builds on a message. Online works within integrated campaigns should not only raise awareness, but stimulate word of mouth and create stories. The integration is about reaching your audience where they are (TV, print, online, out and about). Entries should demonstrate supporting offline campaign materials.
2. Lifestyle & Entertainment
Lifestyle: Entries cover artistic digital media which promotes or supports the arts and lifestyle such as home improvement, parenting, hobbies and or communities/activities of interest.
Entertainment: This category caters for all forms of digital content, services and applications created as entertainment. Entrants should show how they have successfully engaged with their target audience, achieved the goal of the product, and provided an entertaining experience to the audience.
As an example: Sports based digital content, services and applications which demonstrates best practice, innovation and excellence in promoting and covering a sport, sports brand, product, service or event. Entrants will be judged on how the product brings the sport to life interactively using online platforms.
Two Left Feet
3. Science, Environment, Health, Medicine
Content designed to promote science, preserve and present cultural heritage, and the environment in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the-art technology. Includes content which promotes, explains or documents Australian cultural activities or concepts. Content, services and applications developed to support scientific communication or expand public awareness about the environment, health, medicine, and science.
Entries should have had a significant impact on the digital landscape in the last year. They should demonstrate innovative use of the digital medium. In order to receive full marks for this category the entry should show technical & creative innovation, usability, and excellent communication measures.
- The Digital Embassy
Health Partners Mobile Claiming
4. Government, Education & Non-profit
Entrants will have created products that empower citizens and enhance public services; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision-making. Includes digital media developed by and for federal, state and local governments. Covers central government online services portals, directories and guides as well as media in specific sectors and agencies such as transport, taxation, foreign affairs, export, and resources. Additional examples include areas of science, health and environment and the next generation of infrastructure that will enable it; providing measures to promote and demonstrate scientific or environmental processes and make them accessible to citizens.
This category is to recognise interactive media related to serving the needs of learners to acquire knowledge and skills; transforming schools, universities and other educational institutions through interactive, personalised and distributed learning resources; creating active e-learning communities and target models and solutions for corporate training, supporting first steps in multimedia. Includes digital media from all levels of private and public education sector including secondary, tertiary, and vocational and employment training, adult and community education. Also includes online Reference materials such as encyclopedias, bibliographic guides, libraries, research sites or corporate reference products.
An entry that promotes, explains or documents non-profit initiatives. Includes websites and other forms of digital media designed to promote associations, institutes, charities, unions, research organisations, youth groups, environmental, faith-based organisations and community groups.
- The University of Adelaide
The Introduction Announcement
AIMIA SA in collaboration with The Advertiser has launched the inaugural South Australian Interactive Media Excellence Awards to provide a showcase of the State’s success stories in the fast growing interactive media industry.
AIMIA SA President Grant Hull says the SAimX Awards are designed to promote and encourage excellence in an industry that underpins the information economy.
This is South Australia’s opportunity to demonstrate the extraordinary depth and breadth of talent in digital and interactive media.
Four awards will be presented across four categories: Business & Ecommerce; Lifestyle & Entertainment; Science, Environment, Health, & Medicine; and Government, Education & Non-profit.
The categories for entry are very broad to maximize participation in this first year. Delivery platforms can include the full gamut from web and mobile to games console or cinema screen.
Guy Turner, on behalf of The Advertiser says:
“The Advertiser is proud to partner with AIMIA to deliver the inaugural SAimX awards. These awards reflect our commitment to supporting and recognising South Australian creativity and innovation.”
The Judges will be assessing:
- Is it fit for purpose?
- Do customers like it?
- Evidence via metrics around its success ie views/downloads?
- Is it attractive?
- Is it easy and pleasant to use?
- Does it show good use of digital media technology?
- Does it mesh with an off line campaign?
VIP Awards Ceremony: 13th November evening at The Advertiser
Competition Launch: 17th September via The Advertiser "Creative Adelaide" section
Competition Close has been extended to: 23rd October COB
Shortlisted entrants will be provided with 3 tickets to the Awards Ceremony.
Shortlisted entrants will be asked to provide a short presentation to be shown at the Ceremony.
Please include the following:
- Entries should be submitted before the due date via email to: firstname.lastname@example.org
- Entries should be in MS Word or PDF format and should contain:
- Title of entry
- Short promo (elevator pitch)
- List each platform it is for:
- Large screen (cinema)
- Games consoles
- Any other relevant platform
- Details of the Entry: up to 700 words
- Optional video can be provided of up to 3 minutes (to be made available as a link by You Tube, Vimeo, or on own server)
- Link to app/website
- Any other evidence of excellence: ie: patents, other awards, innovativeness, credibility, testimonial, benefits of app to the client
- If it is a commercial app available for purchase online, a link needs to be provided for the judges
Entries should be from a South Australian entity with a significant portion of the work conducted in South Australia.
Projects conducted by a South Australian entity for an interstate or overseas client are also eligible.
For any other enquiries please email your questions to: email@example.com