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Winners Announced


To all our entires, congratulations for being part of the SAIMX 2014 awards and a special congratulations to our category winners:

Business & Ecommerce: MNet - Game On Tennis 

Lifestyle and Entertainment: MNet - Game On Tennis

Science, Environment, Health, Medicine: Enabled Solutions - eHCA App

Government, Education & Non-profit: Freerange Futures - Street Eats



Award Categories

1. Business & Ecommerce

This category covers digital products and services in the field of corporate communications, business-to-business products, investor relations and other corporate activities.

This category caters to all form of digital content, services and applications which demonstrate excellence in retail, shopping and catalogue websites & mobile platforms. This includes but is not limited to books and magazines, music, office equipment, IT hardware and software, clothing & accessories, games, general grocery, florists and gift specialist, ticketing and sporting goods. Suitable entries also include online commerce and online sales of virtual goods as well as Group Buying sites & campaigns.

The entry should demonstrate creative and technical excellence in the creation, delivery and execution of the campaign. Entries will be judged on their innovative and effective use of digital media to promote a brand, product or service. This category includes but is not limited to websites, banners, pop-ups, microsites, gaming, applications, email & rich media. Entries should have formed part of a targeted campaign. This entry should show integration which ensures that every individual consumer’s touchpoint to a brand not only works in isolation, but also builds on a message. Online works within integrated campaigns should not only raise awareness, but stimulate word of mouth and create stories. The integration is about reaching your audience where they are (TV, print, online, out and about). Entries should demonstrate supporting offline campaign materials.


Highly Commended

2. Lifestyle & Entertainment

Lifestyle: Entries cover artistic digital media which promotes or supports the arts and lifestyle such as home improvement, parenting, hobbies and or communities/activities of interest.

Entertainment: This category caters for all forms of digital content, services and applications created as entertainment. Entrants should show how they have successfully engaged with their target audience, achieved the goal of the product, and provided an entertaining experience to the audience.

As an example: Sports based digital content, services and applications which demonstrates best practice, innovation and excellence in promoting and covering a sport, sports brand, product, service or event. Entrants will be judged on how the product brings the sport to life interactively using online platforms.

3. Science, Environment, Health, Medicine

Content designed to promote science, preserve and present cultural heritage, and the environment in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the-art technology. Includes content which promotes, explains or documents Australian cultural activities or concepts. Content, services and applications developed to support scientific communication or expand public awareness about the environment, health, medicine, and science.

Entries should have had a significant impact on the digital landscape in the last year. They should demonstrate innovative use of the digital medium. In order to receive full marks for this category the entry should show technical & creative innovation, usability, and excellent communication measures.


Highly Commended

4. Government, Education & Non-profit

Entrants will have created products that empower citizens and enhance public services; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision-making. Includes digital media developed by and for federal, state and local governments. Covers central government online services portals, directories and guides as well as media in specific sectors and agencies such as transport, taxation, foreign affairs, export, and resources. Additional examples include areas of science, health and environment and the next generation of infrastructure that will enable it; providing measures to promote and demonstrate scientific or environmental processes and make them accessible to citizens.

This category is to recognise interactive media related to serving the needs of learners to acquire knowledge and skills; transforming schools, universities and other educational institutions through interactive, personalised and distributed learning resources; creating active e-learning communities and target models and solutions for corporate training, supporting first steps in multimedia. Includes digital media from all levels of private and public education sector including secondary, tertiary, and vocational and employment training, adult and community education. Also includes online Reference materials such as encyclopedias, bibliographic guides, libraries, research sites or corporate reference products.

An entry that promotes, explains or documents non-profit initiatives. Includes websites and other forms of digital media designed to promote associations, institutes, charities, unions, research organisations, youth groups, environmental, faith-based organisations and community groups.


Highly Commended


The Judges assessed:

  • Is it fit for purpose?
  • Do customers like it?
  • Evidence via metrics around its success ie views/downloads?
  • Is it attractive?
  • Is it easy and pleasant to use?
  • Does it show good use of digital media technology?
  • Does it mesh with an off line campaign?


Other Information:

For any other enquiries please email your questions to:

To see the winners from 2013 awards visit: